When Leo Pearlstein founded Lee & Associates back in 1950, he had no idea he would one day be referred to as a "Legend of Food PR," as part of a feature in the Public Relations News publication, or be named a "PR superstar" in the Public Relations Quarterly magazine. TV Guide has even featured Leo and cited his ability and professionalism in getting his clients' products placed on television shows and in movies. Over the years, Leo, who personally supervised all phases of the agency's operations and members of his highly respected firm, have won numerous awards for outstanding accomplishments in food industry public relations, marketing and merchandising from many organizations.
Pharmaceutical manufacturers, food conglomerates and major corporations have called on Leo's expertise in corporate communications. He pioneered in California agricultural commodity and generic promotions and has created and supervised successful programs for over 40 different food advisory boards, trade associations and co-ops, as well as state and federally-funded marketing groups. This includes industries such as almonds, apples, artichokes, asparagus, boysenberries, chives, corn, eggs, figs, grapefruit, papayas, peaches, pineapples, plums, prunes, seafood, tomatoes and turkeys.
Some of the commodity groups he has handled range from the Danish Dairy Board and the English Cheese Association to the Mexican shrimp industry. Beverage clients he has worked with range from Pepsico and the milk industry to Suntory International (a billion-dollar conglomerate which produces over a hundred whiskey, wine and soft drink products). And because of his great knowledge of food, Leo was invited to participate in the first President's Council on Nutrition at the White House.
In this book, Leo shares some of his favorite adventures in Public Relations.